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      <dc:creator>Selemon Brahanu</dc:creator>
      <description>Restraint as a discipline, not an aesthetic. The work you do not see.</description>
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      <title>Redesigning a SaaS Platform Without Losing Its Soul</title>
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      <dc:creator>Selemon Brahanu</dc:creator>
      <description>A bold redesign that an eight-year customer said felt brand new, without relearning a thing.</description>
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      <description>Distinctiveness is not a logo. It is the same few moves, made relentlessly, until they mean you.</description>
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      <description>Templates are how good products end up looking like each other. Distinctiveness is a choice you have to keep making.</description>
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      <description>A homepage is a handshake. What people decide about you before they read a single word.</description>
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      <title>The Future of Digital Experiences Is Quieter</title>
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      <description>Where interfaces go when screens finally stop shouting for our attention.</description>
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      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
      <category>Case Study</category>
      <dc:creator>Selemon Brahanu</dc:creator>
      <description>The most ambitious brief we have taken on: a company betting that code and UI are the wrong centre of gravity for software, and that the graveyard of the 1990s is a map, not a warning.</description>
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      <title>How to Choose a Design Agency</title>
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      <dc:creator>Selemon Brahanu</dc:creator>
      <description>A field guide to picking a studio you will not regret. What to look for, what to ignore, and the questions that reveal everything.</description>
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      <description>Brand identity gives you the pieces. Art direction decides how they feel in the room. A short, clear guide to the difference.</description>
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      <category>Guide</category>
      <dc:creator>Selemon Brahanu</dc:creator>
      <description>The three ways to get design done, what each is good at, what each quietly costs you, and how to choose without regret.</description>
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