Notes from the studio,thought out loud.
Essays, teardowns, and field notes on the craft of design, on restraint, memory, motion, and the quiet future of the interface.
Words by Selyn
Freelancer, Studio, or In-House: How to Staff Design
The three ways to get design done, what each is good at, what each quietly costs you, and how to choose without regret.
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What Is Art Direction, and How It Differs From Brand Identity
Brand identity gives you the pieces. Art direction decides how they feel in the room. A short, clear guide to the difference.
GuideJune 2026 · 2 min - 03
How to Choose a Design Agency
A field guide to picking a studio you will not regret. What to look for, what to ignore, and the questions that reveal everything.
GuideJune 2026 · 2 min - 04
XAI, or the End of the Static Screen
The most ambitious brief we have taken on: a company betting that code and UI are the wrong centre of gravity for software, and that the graveyard of the 1990s is a map, not a warning.
Case StudyJune 2026 · 6 min - 05
The Future of Digital Experiences Is Quieter
Where interfaces go when screens finally stop shouting for our attention.
PerspectiveApril 2026 · 2 min - 06
The First Ten Seconds
A homepage is a handshake. What people decide about you before they read a single word.
CraftMarch 2026 · 1 min - 07
Against the Template
Templates are how good products end up looking like each other. Distinctiveness is a choice you have to keep making.
EssaysFebruary 2026 · 1 min - 08
Motion Is How an Interface Tells You What Just Happened
Animation is not decoration. It is the grammar of cause and effect on a screen.
CraftDecember 2025 · 2 min - 09
Brands People Remember Are Brands That Repeat
Distinctiveness is not a logo. It is the same few moves, made relentlessly, until they mean you.
BrandOctober 2025 · 1 min - 10
Redesigning a SaaS Platform Without Losing Its Soul
A bold redesign that an eight-year customer said felt brand new, without relearning a thing.
Case StudyAugust 2025 · 2 min - 11
Why Simplicity Is the Hardest Thing We Do
Restraint as a discipline, not an aesthetic. The work you do not see.
EssaysMay 2025 · 2 min